New partnership enables brands to drive revenue with personalized offers and discounts within the loyalty apps and programs people already use.
Cartera, a Rakuten company and a leading source of Shop & Earn programs, and Kigo, an Augeo company that delivers a modern loyalty and rewards platform for the agentic era, today announced a new partnership to power more intelligent, personalized retail rewards for Kigo’s growing roster of Fortune 500 clients and their program members.
The strategic collaboration integrates Cartera's extensive network of retail offers into Kigo's loyalty platform, further expanding a rewards ecosystem that already includes more than three million offers and rewards across hyper-local merchants, national brands, CPG, gift cards, merchandise, travel, live events, and experiences. The partnership will launch across Kigo-powered rewards programs, bringing additional savings opportunities to more than 100 million loyalty program members across leading telecommunications, healthcare, financial services, membership, and consumer engagement organizations.
Together, the companies are pairing breadth of content with the intelligence to make it relevant to each individual. With Kigo's advanced personalization capabilities applied to Cartera's extensive offer inventory, brands can now connect members with rewards that truly resonate, ultimately driving bottom-line growth by increasing conversion rates, average order values, and customer lifetime value.
“Kigo's personalization capabilities and Fortune 500 client relationships give our merchants a direct line to exactly where they want to be: in front of highly engaged loyalty program members who are ready to spend. That’s a combination that’s tough to find anywhere else.”
“Cartera brings one of the largest merchant-funded offer catalogs, with years of experience running loyalty programs. Paired with Kigo’s personalization capabilities, this puts the right offer in front of far more of the right consumers, right when they’re ready to buy. For brands, more precise targeting at that scale means more opportunity to drive return on their ad spend.”
About Cartera, a Rakuten Company
Cartera is the largest source of merchant-funded rewards in the U.S. and a leader in enterprise-level loyalty solution innovations. The Lexington, Mass.-based organization powers comprehensive end-to-end experiences that accelerate member engagement and increase lifetime value. Cartera empowers some of the world’s largest airlines and banks to transform every customer touchpoint into a rewarding experience, driving deeper engagement and long-term loyalty at scale. For more information, visit cartera.com.
About Kigo, an Augeo company
Kigo is a modern loyalty and rewards platform designed for the agentic era, helping brands build deeper, more meaningful relationships with their customers. Built for today’s digital-native consumer, Kigo leverages AI-driven insights, automation, and personalization to deliver relevant offers and experiences across the full loyalty lifecycle, from earn to redemption. With access to one of the industry’s largest and most flexible reward marketplaces, the platform enables brands to drive customer acquisition, incremental sales, and long-term advocacy. Kigo is a subsidiary of Augeo, a global leader in data-driven loyalty programs with four decades of experience in the industry, and is headquartered in Saint Paul, Minn. For more information, visit www.kigo.io.
Media contact
Adrienne Pooley
apooley@augeomarketing.com
651.917.9143